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> What is their incentive to fail people that do not learn the subject? What is their incentive to even teach the subject properly?

Keeping their job?

If a company like StraighterLine wants to be taken seriously, they'll need to ensure people that they are giving quality classes and only passing people who learn the material.

My guess is that they'll end up some how auditing the professors, maybe randomly looking at tests to see if the people understand the material, etc... Maybe they'll find some other mechanism, but as long as a good education is valued by employers, StraighterLine will need to find a way to prove it is giving one.

To be honest, my only real issue with treating these courses as accredited is the difficulty in validating who took the class (e.g. making sure someone didn't ask their friend to take the exams for them).

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