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Comment on Ask HN: Does Example.co vs. ExampleApp.com make a difference?

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Largely, no. Chances are you're better off spending your time improving the product than worrying about the domain. Let's pretend that it is a productive use of your time though:

It depends. Is it an app? Will the word "app" in your URL help your SEO? Do you need to differentiate from some brand already known as Example, by making it clear that you're "Example the app", not "Example the [other thing]"?

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