It's really great to see Apple opening up - maybe not in their products, but in their culture. Programming language blog, a presence on social networks (mostly Twitter), posing for pictures with devs at WWDC, and generally embracing the dev community. All of these individual things seem small but together show a much more open side of Apple.
A side effect of these changes: Apple can control their own story now; whereas the rumor mill and the Apple-Needs-To-Release-A-New-Category-In-The-Next-30-Days-Or-They-Are-Doomed websites have been controlling their story/image for the past couple years.
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It's really great to see Apple opening up - maybe not in their products, but in their culture. Programming language blog, a presence on social networks (mostly Twitter), posing for pictures with devs at WWDC, and generally embracing the dev community. All of these individual things seem small but together show a much more open side of Apple.
A side effect of these changes: Apple can control their own story now; whereas the rumor mill and the Apple-Needs-To-Release-A-New-Category-In-The-Next-30-Days-Or-They-Are-Doomed websites have been controlling their story/image for the past couple years.