I think focused is the right move - better to have 100 outdoor gear fans who swear by your service than 1000 people with no common interest who think you're kinda neat.
Also, if you're going to focus on outdoor gear, you might want to update your copy to something with "outdoor" in it. Maybe "Custom Outdoor Gear Alerts to Your Inbox" or something like that.
Comments
I think focused is the right move - better to have 100 outdoor gear fans who swear by your service than 1000 people with no common interest who think you're kinda neat.
Also, if you're going to focus on outdoor gear, you might want to update your copy to something with "outdoor" in it. Maybe "Custom Outdoor Gear Alerts to Your Inbox" or something like that.