I've been living and breathing this for 7 years now. Like anything else, when executed well it works, and there is ample evidence of that, which is why companies like SAP, Applebee's, Marriott, Chevron, Coca-Cola, Urban Outfitters, and Adobe are all customers of ours.
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This seems to be a popular, if misguided meme. I actually wrote a response to this on our blog when it reared it's head in Fortune a month ago: http://www.bunchball.com/blog/post/1462/gamification-just-ge...
I've been living and breathing this for 7 years now. Like anything else, when executed well it works, and there is ample evidence of that, which is why companies like SAP, Applebee's, Marriott, Chevron, Coca-Cola, Urban Outfitters, and Adobe are all customers of ours.
btw - I also wrote a book on the topic: http://loyalty30.com