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Comment on Is that whole gamification thing really over?

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This article is right on time with me as I'm working to figure out if the gamification in our internal website is really worth it.

Here is the premise: Anyone can create an event and based on the type and duration its assigned a score. Once the person attends the event they are given a secret keyword to prove they were actually at the event. Then they go back online and enter the keyword and get points.

The idea of the points is to use them to enter contests for prizes and such, hopefully making attending events more enticing.

I'm not so sure the gamification is worth it. If the event is good enough it should warrant attendance based on a persons interest. Anyone have any thoughts on this?

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