A small suggestion: let people choose the coffee first, and only register or pay later. I think it will be a more engaging experience.
I would encourage to remove registration completely or make it optional and let people pay by credit card / paypal for a quick and easy ordering experience.
Thanks, that's great feedback! In the beginning we thought, that the German word for subscription has a negative connotation, so we tried to rather call it "continuous delivery". But I agree, it's a lot better to just be really clear about everything. We're working on improving the messaging in that regard.
It is pricey, but it's also really great coffee, that is imported and roasted in small batches with lots of love :) The compensation is passed through to the producer, so everybody gets a fair amount of money – the prices the farmers get are a multiple of the normal fair trade prices, and decoupled from the world market prices because of the higher quality.
I do enjoy the burgers, whenever I can handle standing in line for a while, haha :)
Thanks for clarifying. Yes, I heard that people in Germany are scared of long 'Abos' that they can't cancel.
It makes any subscription-based business harder to build here. Even if you offer complete flexibility to cancel any time, people are worried there must be a 'catch'.
Comments
A small suggestion: let people choose the coffee first, and only register or pay later. I think it will be a more engaging experience.
I would encourage to remove registration completely or make it optional and let people pay by credit card / paypal for a quick and easy ordering experience.
Thanks, that's great feedback! In the beginning we thought, that the German word for subscription has a negative connotation, so we tried to rather call it "continuous delivery". But I agree, it's a lot better to just be really clear about everything. We're working on improving the messaging in that regard.
It is pricey, but it's also really great coffee, that is imported and roasted in small batches with lots of love :) The compensation is passed through to the producer, so everybody gets a fair amount of money – the prices the farmers get are a multiple of the normal fair trade prices, and decoupled from the world market prices because of the higher quality.
I do enjoy the burgers, whenever I can handle standing in line for a while, haha :)
Thanks for clarifying. Yes, I heard that people in Germany are scared of long 'Abos' that they can't cancel.
It makes any subscription-based business harder to build here. Even if you offer complete flexibility to cancel any time, people are worried there must be a 'catch'.