The interesting part of the product is that it can be useful even to people who don't own Bitcoin or don't personally care about Bitcoin.
Assuming that modern malware includes modules to drain Bitcoin wallets found on infected devices, and that any hackers will drain a Bitcoin wallet they find on a server they get access to, placing an unprotected wallet on any device should work well as a "you've been compromised" canary.
But marketing any security or backup product is difficult, because people start caring about security and backups only after they have lost their data once.
Comments
The interesting part of the product is that it can be useful even to people who don't own Bitcoin or don't personally care about Bitcoin.
Assuming that modern malware includes modules to drain Bitcoin wallets found on infected devices, and that any hackers will drain a Bitcoin wallet they find on a server they get access to, placing an unprotected wallet on any device should work well as a "you've been compromised" canary.
But marketing any security or backup product is difficult, because people start caring about security and backups only after they have lost their data once.