This is a fascinating article, thank you.

When I was a freelancer the goal was always to set up small recurring tasks with a number of clients to smooth the peaks and troughs of work and bring in a regular income. These examples are a great way of showing how this idea can be marketed and scaled without having to rely so heavily on word of mouth or existing relationships - though I'm sure they do still play a part.

The change in approach from 'See what I've done for others', to 'Here's specifically what I can achieve for you' is key.