This is an interesting trend. You've got great insight into this, Rob. I think ultimately, we have a sales and positioning problem in our industry, not a productization problem. Products assume our work has a set value to every client. But they don't and we artificially limit our income potential by assigning prices before understanding value.
What's the best way around this? A 3-tier pricing structure, with the 3rd being a custom amount? Customers, myself included, also hate when prices are obscured on a website and will just go away - have you seen any good solutions to this yourself?
Comments
This is an interesting trend. You've got great insight into this, Rob. I think ultimately, we have a sales and positioning problem in our industry, not a productization problem. Products assume our work has a set value to every client. But they don't and we artificially limit our income potential by assigning prices before understanding value.
What's the best way around this? A 3-tier pricing structure, with the 3rd being a custom amount? Customers, myself included, also hate when prices are obscured on a website and will just go away - have you seen any good solutions to this yourself?