Fortunately, social perceptions about geeks are changing, thanks to shows like Big Bang Theory
I'm not a huge fan of many new action movies, but I'm also quite happy seeing people who (in the past) claimed Tolkien or comic books are for nerds only, happily go to see the LotR and Marvel/DC movies now. Movies these days can be criticised for many things - but putting a strong female character in a sci-fi world from time to time is quite a welcome change. (yeah, I know it's not done properly every time, but the shift is visible)
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I'm not a huge fan of many new action movies, but I'm also quite happy seeing people who (in the past) claimed Tolkien or comic books are for nerds only, happily go to see the LotR and Marvel/DC movies now. Movies these days can be criticised for many things - but putting a strong female character in a sci-fi world from time to time is quite a welcome change. (yeah, I know it's not done properly every time, but the shift is visible)