This is the purpose of marketing, and advertising in particular: informing your (unaware) market that you exist. Lots of marketing and advertising 101 texts out there.
Find places where your target market congregates, and find ways to target them individually.
I'd imagine your target market is generally deal-savvy. I also assume you've done research and determined that there's a portion of the market that is deal-savvy but doesn't like the "hunt" or the "chase" of tracking down the best deal themselves, and that that segment was worth making a product for. I'd advertise on sites which attract deal-savvy shoppers, like Woot and Slickdeals, both of which have their own advertising offerings and don't just use AdWords/DoubleClick.
You can't find a person when they're in the mood to go electronics shopping, but you can find the product they're looking for. I'd take out Google Adwords ads for brand names, product names and model numbers. Amazon and eBay affiliates do this in bulk already. Maybe don't choose the best sellers in a category, since those might be expensive spots, but maybe the second-tier products to start?
Sites with their own advertising units, like Woot and Slickdeals, generally price it as a function of their audience demographics, unique visitors, and total views over the length of your ad campaign. Sometimes they'll have a standard rate card. Sometimes it's only available on request, or negotiated.
Google AdWords are pay-per-click, and are priced based on the competition for that particular search term your ad appeared for. You'd have to sign up to be an advertiser and test brand names, product names and model numbers to find out.
Comments
This is the purpose of marketing, and advertising in particular: informing your (unaware) market that you exist. Lots of marketing and advertising 101 texts out there.
Find places where your target market congregates, and find ways to target them individually.
I'd imagine your target market is generally deal-savvy. I also assume you've done research and determined that there's a portion of the market that is deal-savvy but doesn't like the "hunt" or the "chase" of tracking down the best deal themselves, and that that segment was worth making a product for. I'd advertise on sites which attract deal-savvy shoppers, like Woot and Slickdeals, both of which have their own advertising offerings and don't just use AdWords/DoubleClick.
You can't find a person when they're in the mood to go electronics shopping, but you can find the product they're looking for. I'd take out Google Adwords ads for brand names, product names and model numbers. Amazon and eBay affiliates do this in bulk already. Maybe don't choose the best sellers in a category, since those might be expensive spots, but maybe the second-tier products to start?
Do you know how much the mentioned advertising would cost?
Sites with their own advertising units, like Woot and Slickdeals, generally price it as a function of their audience demographics, unique visitors, and total views over the length of your ad campaign. Sometimes they'll have a standard rate card. Sometimes it's only available on request, or negotiated.
Google AdWords are pay-per-click, and are priced based on the competition for that particular search term your ad appeared for. You'd have to sign up to be an advertiser and test brand names, product names and model numbers to find out.