No they do not become non-users. They are still coming. Hell, the site traffic has never been so high recently although more than 88% are returning visitors. They are just satisfied with what they signed up for at the beginning I think.
How do you know if the people coming this week are the same people who came last week? Just because overall site traffic is increasing doesn't mean you have a low churn rate.
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No they do not become non-users. They are still coming. Hell, the site traffic has never been so high recently although more than 88% are returning visitors. They are just satisfied with what they signed up for at the beginning I think.
How do you know if the people coming this week are the same people who came last week? Just because overall site traffic is increasing doesn't mean you have a low churn rate.
They are "returning visitors", that's basic Analytics stuff: https://support.google.com/analytics/answer/1144424?hl=en-GB