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but was there really no place to spend that better?

Maybe. Consider all of the competing opportunities that might be discovered in a short window, like say a week. Out of all of those options, which ones are still early stage, which ones are demonstrating any amount of traction, and which ones have fancypants metrics like "over 5,000 messages sent per day"? (I'm just making that number up. But I'm sure that sort of number was mentioned at least once. Even if they had to squint to ignore the power law distribution.)

edit: and which ones are riding on the news or rumors of a >$1 billion exit (while still demonstrating traction)? (Snapchat/Whatsapp rumors were probably floating around for a bit before they happened.)

How much is traction worth? what about fad traction?

It shouldn't be this hard to tell a fad from a start-up.

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