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It's Facebook's "poke" feature (which I honestly love) in 2014. There's nothing wrong with it, but I struggle to find anything novel about it.

Poke is for attention whores. Excuse my slang. If you have something to say then say it. Otherwise what's your need to get someone else to initiate conversation?

The innovation, such as it is, is to get a zillion people to install an app that gives the company a direct line into your notification bar. Think they'll never put an ad there?

well they're not allowed on iOS so no

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