I think this is a great service! However the landing page is suffering from listing the features instead of the benefits.
Obviously you/developers care that it's a cool API that will replace the values. Will the mass market? Probably not. They want to know what they have to put in and what they will get out of it. Some visual reference to this would be good.
After all it's called template2pdf not template2API2pdf :)
I can see that currently you're thinking in the developer mindset but with some tweaks you could make it accessible for those that can't just send a hash. It could be awesome for LOTS of industries. Basically any industry that has sales reps & prepares quotes/invoices on the fly.
Maybe they just get a URL bookmark that displays an input form where they can enter their changing values & a PDF e-mailed to them. How great would that be to do mid-meeting on an iPad! A professional quote done before the end of the meeting. No going back to their office to prepare it! Sales reps would love that.
I almost missed that the words Template, API & PDF were links - I only found the output example by chance on second look! The output is super important, show it straight away!
Try to find a way of showing the template/input without it being a download.
Let people test it straight away - only ask for the e-mail/payment when they want to save their finished template.
As for not being a spammer, you can easily create content that isn't 100% sales pitch. So maybe you start a blog about automating & streamlining procedures, admin hacks etc - then at the end of each post you can refer back to how great template2pdf is.
Also, you could get a designer to create some pretty sweet template designs & make them part of the paid tiers.
A professional quote done before the end of the meeting.
I have actually some code ready that takes templates, generates forms out of them (even for offline mobile use) and uses template2pdf as backend.
But explaining that in a short message is hard for me. So there is no website or good documentation on that yet. This will change very soon.
That is a fantastic use case that is easy to understand and explain.
Try to find a way of showing the template/input without it being a download.
I've tried to gimp up a nice graphic several times. I will ask a friend to help me with that. This is actually something I wanted from the beginning but never had the time/energy to finish. It just never looked good and raised more questions than it tried to answer.
Having some more pre-designed templates is also a good idea. This might not attract the right audience via search engines, but could be of real value to potential customers. (And value for non potential customers.. which is also nice.)
That offline feature will be VERY important. I know a LOT of companies are looking for solutions to inputting data reliably on mobile devices when there is no connectivity. It's critical to maintaining a professional appearance, it's a very important feature!
I think showing some different invoice designs helps visitors get to the 'ohhh this is aimed at me' moment a lot sooner.
So if you have a mockup of a real estate invoice or a photographer's quote, perhaps a pharma rep pro forma, seeing industries listed are what helps people to identify themselves as a potential customer.
After all most visitors arrive at a site with the mindset of 'this might be something not applicable to me / my business' that's when they look for anchor points :- industry references, technical jargon, credibility from recognisable brands in their field. As soon as they see something familiar, they are like, 'ok, this is something I should pay attention to'
Do whatever you can to tell your target market 'you, yes YOU are my ideal customer'
Comments
I think this is a great service! However the landing page is suffering from listing the features instead of the benefits.
Obviously you/developers care that it's a cool API that will replace the values. Will the mass market? Probably not. They want to know what they have to put in and what they will get out of it. Some visual reference to this would be good.
After all it's called template2pdf not template2API2pdf :)
I can see that currently you're thinking in the developer mindset but with some tweaks you could make it accessible for those that can't just send a hash. It could be awesome for LOTS of industries. Basically any industry that has sales reps & prepares quotes/invoices on the fly.
Maybe they just get a URL bookmark that displays an input form where they can enter their changing values & a PDF e-mailed to them. How great would that be to do mid-meeting on an iPad! A professional quote done before the end of the meeting. No going back to their office to prepare it! Sales reps would love that.
I almost missed that the words Template, API & PDF were links - I only found the output example by chance on second look! The output is super important, show it straight away!
Try to find a way of showing the template/input without it being a download.
Let people test it straight away - only ask for the e-mail/payment when they want to save their finished template.
As for not being a spammer, you can easily create content that isn't 100% sales pitch. So maybe you start a blog about automating & streamlining procedures, admin hacks etc - then at the end of each post you can refer back to how great template2pdf is.
Also, you could get a designer to create some pretty sweet template designs & make them part of the paid tiers.
I have actually some code ready that takes templates, generates forms out of them (even for offline mobile use) and uses template2pdf as backend. But explaining that in a short message is hard for me. So there is no website or good documentation on that yet. This will change very soon.
That is a fantastic use case that is easy to understand and explain.
I've tried to gimp up a nice graphic several times. I will ask a friend to help me with that. This is actually something I wanted from the beginning but never had the time/energy to finish. It just never looked good and raised more questions than it tried to answer.
Having some more pre-designed templates is also a good idea. This might not attract the right audience via search engines, but could be of real value to potential customers. (And value for non potential customers.. which is also nice.)
That offline feature will be VERY important. I know a LOT of companies are looking for solutions to inputting data reliably on mobile devices when there is no connectivity. It's critical to maintaining a professional appearance, it's a very important feature!
I think showing some different invoice designs helps visitors get to the 'ohhh this is aimed at me' moment a lot sooner.
So if you have a mockup of a real estate invoice or a photographer's quote, perhaps a pharma rep pro forma, seeing industries listed are what helps people to identify themselves as a potential customer.
After all most visitors arrive at a site with the mindset of 'this might be something not applicable to me / my business' that's when they look for anchor points :- industry references, technical jargon, credibility from recognisable brands in their field. As soon as they see something familiar, they are like, 'ok, this is something I should pay attention to'
Do whatever you can to tell your target market 'you, yes YOU are my ideal customer'