Well, you suggest that basecamp was 'discovered' due to excellence in marketing, whereas as far as I understand it it was built in conjunction with their customers. So they were concentrating on selling rather than on marketing at that phase of their existence.
Comments
I literally just added a paragraph in to clarify that. I'm not sure I understand your question though, could you rephrase it?
Well, you suggest that basecamp was 'discovered' due to excellence in marketing, whereas as far as I understand it it was built in conjunction with their customers. So they were concentrating on selling rather than on marketing at that phase of their existence.