It's a syllable shorter and places emphasis on the statement?
"Forget that" versus "Fuck that", beyond adding a swear, adds some energy to the sentence, which isn't a bad thing. Mind you, this was stated more eloquently (and in 2005) by 37signals, who this post is rather paraphrasing, who put it as:
"Who cares about the Fortune 500? It’s time to care about the Fortune 5,000,000."
It also - wrong as it may be - causes your audience to make a judgement call. When you use it as a first word in your title, many people will conclude that your vocabulary is rather limited or you're going for some kind of shock value. In either case, this usually means your main thesis is weak.
Making judgement calls is something we all do, but if you are trying to convey a point you need to properly ensure focus is maintained on the topic itself and that your audience must confront the merits of the argument. Giving them an excuse to dismiss your argument will not help convey your point to as large a segment as possible, especially when all you are doing is re-hashing something straight out of 37Signals' book.
This sub-thread shows that in some degree, the author fails in this regard. It's something worth keeping in mind when it is your turn to convey a message, or sell a product.
Comments
I like Neil, but there was no reason to use "fuck" when "forget" would work just as well.
It's a syllable shorter and places emphasis on the statement?
"Forget that" versus "Fuck that", beyond adding a swear, adds some energy to the sentence, which isn't a bad thing. Mind you, this was stated more eloquently (and in 2005) by 37signals, who this post is rather paraphrasing, who put it as:
"Who cares about the Fortune 500? It’s time to care about the Fortune 5,000,000."
http://37signals.com/svn/archives2/sidebusiness_software_the...
Nicer, also, because it doesn't use the obnoxious phrase "all about".
DHH's great talk at startup school also covers this: http://37signals.com/svn/posts/981-the-secret-to-making-mone...
I like the word "fuck"... it's catchy, and fun to use.
It also - wrong as it may be - causes your audience to make a judgement call. When you use it as a first word in your title, many people will conclude that your vocabulary is rather limited or you're going for some kind of shock value. In either case, this usually means your main thesis is weak.
Making judgement calls is something we all do, but if you are trying to convey a point you need to properly ensure focus is maintained on the topic itself and that your audience must confront the merits of the argument. Giving them an excuse to dismiss your argument will not help convey your point to as large a segment as possible, especially when all you are doing is re-hashing something straight out of 37Signals' book.
This sub-thread shows that in some degree, the author fails in this regard. It's something worth keeping in mind when it is your turn to convey a message, or sell a product.