on the other hand, you have a lot more hit and miss with the small to medium business market, they're more likely to not pay at all or simply drop an entire project on a whim without having to have a reason that they can peddle to the committee in charge of the project, at the same time they're only a step removed from the general public attitude of "My cousin could make it for 800$, what can you add to the equation?" and tend to be far more budget sensitive than their larger counterparts.
That said, the article does make some good points.
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on the other hand, you have a lot more hit and miss with the small to medium business market, they're more likely to not pay at all or simply drop an entire project on a whim without having to have a reason that they can peddle to the committee in charge of the project, at the same time they're only a step removed from the general public attitude of "My cousin could make it for 800$, what can you add to the equation?" and tend to be far more budget sensitive than their larger counterparts.
That said, the article does make some good points.
It's primarily about spreading the risk out to many more customers, so even if this happens in a few customers, it doesn't affect your core cash flow.
What about the misses you get when working with Fortune 500 companies? Those misses can really hurt a company.