Cancelling a service should ALWAYS be easy and painless. I make sure all apps/services I have are just as easy to cancel as they were to sign up.
I actually find that about 50% of people who cancel end up coming back. I also have NEVER had a user contact me about how to cancel their account. They just do it. No problem, no interaction, no bullshit 'let me talk to you first' run around.
If you are trying to keep people from cancelling by making it difficult to do so, YOU ARE BAD AT BUSINESS.
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Cancelling a service should ALWAYS be easy and painless. I make sure all apps/services I have are just as easy to cancel as they were to sign up.
I actually find that about 50% of people who cancel end up coming back. I also have NEVER had a user contact me about how to cancel their account. They just do it. No problem, no interaction, no bullshit 'let me talk to you first' run around.
If you are trying to keep people from cancelling by making it difficult to do so, YOU ARE BAD AT BUSINESS.