Hey Joel- great stuff. Can you post your sources? For example, in the Cognitive Bias Lesson in the Decoy section, where did you get this factoid: "even though nobody chooses [the decoy], if you remove it, about 60% of people will choose the cheapest option instead.". Thanks for assembling these lessons!
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Hey Joel- great stuff. Can you post your sources? For example, in the Cognitive Bias Lesson in the Decoy section, where did you get this factoid: "even though nobody chooses [the decoy], if you remove it, about 60% of people will choose the cheapest option instead.". Thanks for assembling these lessons!
That particular example is from Dan Ariely's book "Predictably Irrational".
All of the cognitive biases are described on Wikipedia. The links are in the articles.