I have no clue what this is supposed to be doing. Apps? What apps? An app is something that I install on my cellphone.

I see some scripts that could be jquery plugins or analytings thingies that I can hook up or something by dragging and dropping?

So how are you going to integrate them? I guess this 'connecting' step means that you have to install a javascript injecting portal?

Explain like i'm a developer please.