Because you didn't notice it, it must not have any effect? Isn't that like saying because you don't notice a site or city's layout, it has no effect? Or that because you didn't notice the addition of cumin to a dish, it had no effect?
That's a silly analogy. The effect of a logo is the impression on people. The layout of a city has concrete effects that people will notice regardless of whether they are aware of the layout itself or not. It's questionable whether an arrow in your logo that nobody notices will have any effect apart from designers talking about your logo.
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Because you didn't notice it, it must not have any effect? Isn't that like saying because you don't notice a site or city's layout, it has no effect? Or that because you didn't notice the addition of cumin to a dish, it had no effect?
That's a silly analogy. The effect of a logo is the impression on people. The layout of a city has concrete effects that people will notice regardless of whether they are aware of the layout itself or not. It's questionable whether an arrow in your logo that nobody notices will have any effect apart from designers talking about your logo.
A logo is nothing like a city layout.