Because we had the data for all providers, we started letting them know if they were under- or over-priced, and we saw more conversions and revenue.

Did your TOS allow for this? At one of the early SaaS firms we really wanted to publish metrics (well, sell..) about how each firm was doing relative to their peers.

They all wanted this info, but at the same time were strongly opposed to our using their data in the studies.