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I would give it up to their data science and machine learning team. They turned an idea into an executional reality and optimized it like no other.

I just heard Kevin Novak (@novakkm) speak @ Geekdom SF and he shared the approach he took along their journey.

Is this talk available online anywhere? I'd love to hear it, or at least a broad-strokes summary.

Here was the event page. http://www.meetup.com/SF-Data-Science/events/183290442/

No video up yet. I think it should be up soon. If I see it come up I will link it as a new post.

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