Hey encoderer, thanks for spending the time to reply in such detail. I guess our demo video IS useful for something other than distracting people from our conversion actions!

That last bit about the gaming aspect has been a thought we've been entertaining for a while. We've actually thought about implementing it as a facebook app so that you can challenge people in facebook to character-offs. That would be sweet, but Nick hates the idea of programming a Facebook app. We'll see if I can't wear him down. :)