I looked at your homepage and said out loud, "that is cool!"... great idea.
I think there's two main things you should focus on:
1. Working on business relationships (networking, finding potential partners or customers, customer support, etc.)
2. Miscellaneous busy work related to programming. A lot of the work involved in programming can be done by someone who can't program, if you're decently technical. Examples: Testing/QA (help maintain a bug list), research and compilation (finding or creating relevant databases or lists), seeking relevant forums online and posting to them, etc.
Also, you say that traditional marketing isn't going to have a positive ROI. You need to figure out what IS going to have a good ROI, and work on that!
Two suggestions about your website:
1. You need a pricing page on your website... I can't figure out how much your service costs after the free trial.
2. I'm glad you mention that any input device, such as a pen tablet, can be used. I think you should offer a page of suggested devices (and links to buy them -- get commission if you can) because it seems like that kind of investment is a no-brainer for someone who is serious about learning Chinese. Skype does/did that because Skype works much better for people with a good headset microphone. Similarly, someone is going to learn to write Chinese better if they can actually use a pen-like device while practicing.
Comments
I looked at your homepage and said out loud, "that is cool!"... great idea.
I think there's two main things you should focus on: 1. Working on business relationships (networking, finding potential partners or customers, customer support, etc.)
2. Miscellaneous busy work related to programming. A lot of the work involved in programming can be done by someone who can't program, if you're decently technical. Examples: Testing/QA (help maintain a bug list), research and compilation (finding or creating relevant databases or lists), seeking relevant forums online and posting to them, etc.
Also, you say that traditional marketing isn't going to have a positive ROI. You need to figure out what IS going to have a good ROI, and work on that!
Two suggestions about your website:
1. You need a pricing page on your website... I can't figure out how much your service costs after the free trial.
2. I'm glad you mention that any input device, such as a pen tablet, can be used. I think you should offer a page of suggested devices (and links to buy them -- get commission if you can) because it seems like that kind of investment is a no-brainer for someone who is serious about learning Chinese. Skype does/did that because Skype works much better for people with a good headset microphone. Similarly, someone is going to learn to write Chinese better if they can actually use a pen-like device while practicing.
Does seem to be a pricing page, http://www.skritter.com/pricing , maybe its new
I'm not sure if that's new, but I see the link only in the footer. That's an important page and belongs as one of the main top navigation pages.