Somehow a rather more interesting analysis than those I've read on various Apple blogs, some of which seem to think this Beats deal would make great sense. Macrumors quoted someone as saying how the Beats pair 'has a lock on fashion and culture' or something like that -- well, one kind of fashion and one kind of culture. Based on the video in this piece I'm not sure it's really the image Apple wants to project. We'll see, but just the thought that Apple is considering this deal makes me glad that I'm no longer a shareholder. :)