When my team is testing new AdWords functions or whatever, we like to pick a funny keyword like that, which is also guaranteed to have no one competing against us, so we can easily view our ad in the #1 spot. Sometimes Amazon will actually outbid us on ads for things like "Pre-Chewed Bubblegum" or whatever stupid phrase we've chosen that week. It's always funny to see. You can't even be angry that your ad isn't visible when that happens.