When used appropriately by the business it could alert the consumer of a relevant product/service and hopefully a special deal. This helps the consumer easily find the product/service and possibly save money. It also helps the business nab a sale they weren't necessarily organically ranking well for.
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When used appropriately by the business it could alert the consumer of a relevant product/service and hopefully a special deal. This helps the consumer easily find the product/service and possibly save money. It also helps the business nab a sale they weren't necessarily organically ranking well for.