This reminds me that there was a time when eBay had no organic search traffic. A few pages were indexed. About the same time eBay launched their API. An enterprising college student created a site from ebays API. Normally this wouldn't have been a big deal but the new site had static pages, easy for googlebots to crawl & pages with affiliate links. The site went from generating a few hundred dollars per month in affiliate commissions to millions. eBay clearly didn't care about SEO back then so it's a bit ironic to read this today.