People start pirating when they have no real way of paying for all of the software they want (or simply need for class/peer pressure), when they see the makers becoming rich from all the payers, and a very little chance of being on the other side of this. The moral has been set, it won't change much because we're older, it would only change if older people become a large minority in the culture. It could also change if there's a lot more creator/user interaction rather than creator/payer.