What I've found seems to follow with the analysis of many pundits on this topic. When there are affordable choices the people want, then it's more taboo to pirate. In recent years I've seen a trend amongst co-workers to be embarrassed about pirating music (vs years ago where there would have been no shame). And we're in the US where we have many online MP3 stores and various streaming options. But still very few people feel bad about pirating video... almost everyone seems up-to-date on Game of Thrones and very few have HBO.
As far as pirating software, amongst my developer friends, basically no one pirates because they're all proponents of open source.
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What I've found seems to follow with the analysis of many pundits on this topic. When there are affordable choices the people want, then it's more taboo to pirate. In recent years I've seen a trend amongst co-workers to be embarrassed about pirating music (vs years ago where there would have been no shame). And we're in the US where we have many online MP3 stores and various streaming options. But still very few people feel bad about pirating video... almost everyone seems up-to-date on Game of Thrones and very few have HBO.
As far as pirating software, amongst my developer friends, basically no one pirates because they're all proponents of open source.