This is boggling my mind, it surely can't be about quality. I bet Apple could have bought AKG, Audio Technica or Beyerdynamic for less than 3.2 Billions.
They don't even need to buy one of those firms, they have some pretty sharp audio/acoustics guys working for them (including THX founder Tomlinson Holman), they could easily design premium audio products in-house. It can't be about the headphones.
Which one of those companies commands 59% of the headphone market over $99, did $1 Billion in revenue last year, and has sky-high margins and gets mass market consumers to pay top dollar for headphones?
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This is boggling my mind, it surely can't be about quality. I bet Apple could have bought AKG, Audio Technica or Beyerdynamic for less than 3.2 Billions.
They don't even need to buy one of those firms, they have some pretty sharp audio/acoustics guys working for them (including THX founder Tomlinson Holman), they could easily design premium audio products in-house. It can't be about the headphones.
Which one of those companies commands 59% of the headphone market over $99, did $1 Billion in revenue last year, and has sky-high margins and gets mass market consumers to pay top dollar for headphones?
Exactly.
it's about the brand and the beats brand is strong.