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Comment on Dr. Dre Appears to Confirm Apple-Beats Deal in Facebook Video

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All FB and Instagram content seems to now be deleted. Probably learned from 50cent's Twitter stock-ramping faux-pas a few years ago [1]

Probably makes it more likely to be happening.

If true, this makes sense framed as an acquihire.

$3.2bn to bring in Dre, a music industry genius and Jimmy Iovine, a highly influential label boss. iTunes is at risk of aging - kids' parents use it. It may be that Apple recognises the need for a brand for a younger, cooler audience who don't want to buy an MP3 file. Apple has the money but pulling labels (and artists) over to a viable subscription business model is going to take clout, influence and reputation.

I expect Dre will shortly be rapping about his unforgettable journey.

[1] http://www.theguardian.com/business/2011/jan/11/50-cent-ramp...

iTunes is at risk of aging - kids' parents use it

An angle I didn't originally think about, but I think this is a big one. Apple has seen how Facebook has aged, and may be trying to avoid the same thing.

Maybe the average person doesn't care to own/permanently store music, thus the reason apple isn't putting out giant iPods anymore.

That video seemed to be a confirmation.

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