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Comment on 4chan source code leaked (2010)parent

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millions of pageviews/month

That is technically correct but does not covey the scale at which 4chan operates. According to http://www.4chan.org/advertise,

    Page impressions per month: 575,000,000;
    Unique visitors per month: 25,000,000;
    Posts per day: 1,000,000; 
    Alexa Traffic Rank: 836 (Global) & 371 (US)
    Quantcast Rank: 305 (US)
    Google PageRank: 6
Makes me wonder if WebM will increase or reduce 4chan's total traffic (when measured in bytes, not clicks).

I can't imagine WebM impacting 4chan anytime soon, it will probably reduce 4chan's load when(if) WebM takes off but I highly doubt more than a small fraction will choose WebM over a .gif in the immediate future.

WebM has caused longer animated content to be posted that wouldn't have been so possible as gifs (the limit is at 2 minutes iirc), so there will still be people posting large files.

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