I wonder what is the site's infrastructure_cost/ad_revenue ratio, because I have long had a feeling that it could be greatly improved. Moot has always been skeptical about innovating the board, even the iOS layout is still incomprehensible since the CSS shim has been added.

Imageboard is dead easy in it's essence, so why not rebuild it from scratch, instead of feeding new bells and whistles to the existing spaghetti monster?