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I had originally hoped that fair terms and a desire not to leave money on the table would have brought all content to all streaming services, but I mostly revised that opinion after reading comments like those of Eric Kessler:

http://techland.time.com/2011/12/01/hbo-boss-to-netflix-youl...

There are unique hurdles in negotiating fair terms with every content owner simultaneously. Transaction costs are abundant, and some people just don't want to work with you.

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