In my view Facebook separating out Chat from its core Facebook app was a brilliant move. It simplifies its core UI, yes, but even more makes the integration of WhatsApp into something that might actually make sense. Imagine WhatsApp built into the FB chat app... That's a huge, extremely active user base.
Lastly, if the worst happens and the core FB popularity declines, this new app could live a VERY long time. The only thing close in competition is GChat, but considering how popular WhatsApp is and its powerful reach into mobile, this could be the dominant chat platform going forward.
Just to add to this... I was reluctant to migrate to the Messenger app, but, since being forced to change, I can see the benefits. Though I don't use it very much, my girlfriend prefers it over any other messaging service (SMS, email, etc).
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In my view Facebook separating out Chat from its core Facebook app was a brilliant move. It simplifies its core UI, yes, but even more makes the integration of WhatsApp into something that might actually make sense. Imagine WhatsApp built into the FB chat app... That's a huge, extremely active user base.
Lastly, if the worst happens and the core FB popularity declines, this new app could live a VERY long time. The only thing close in competition is GChat, but considering how popular WhatsApp is and its powerful reach into mobile, this could be the dominant chat platform going forward.
Just to add to this... I was reluctant to migrate to the Messenger app, but, since being forced to change, I can see the benefits. Though I don't use it very much, my girlfriend prefers it over any other messaging service (SMS, email, etc).
I think it was a smart move.