Surprised here too at the lack of engagement, but I appreciate your comment...maybe I timed the post wrong :)
We are seeing a fairly strong surge in popularity with Net Promoter within the startup community, but I do think that many people don't understand how deeply NPS relates to those bottom line metrics you mentioned (revenue, LTV, churn, etc). In a predictive fashion no less. Add to that the simplicity from a customers perspective and response rates orders of magnitude higher than traditional research/surveys...powerful stuff.
You correctly noted the challenge of spreading the word (and perhaps benefits) of NPS. I think a lot of that has had to do with the lack of tooling built for this specific purpose, which is something we hope to change in a big way.
Feel free to drop us a note anytime if you'd like to chat further. Would love to get more feedback or answer any other questions you may have.
Comments
Surprised here too at the lack of engagement, but I appreciate your comment...maybe I timed the post wrong :)
We are seeing a fairly strong surge in popularity with Net Promoter within the startup community, but I do think that many people don't understand how deeply NPS relates to those bottom line metrics you mentioned (revenue, LTV, churn, etc). In a predictive fashion no less. Add to that the simplicity from a customers perspective and response rates orders of magnitude higher than traditional research/surveys...powerful stuff.
You correctly noted the challenge of spreading the word (and perhaps benefits) of NPS. I think a lot of that has had to do with the lack of tooling built for this specific purpose, which is something we hope to change in a big way.
Feel free to drop us a note anytime if you'd like to chat further. Would love to get more feedback or answer any other questions you may have.