Comment on Google Website Optimizer Case Study: Daily Burn, 20%+ ImprovementparentComments−fallentimes17yIt's _not_ a one percent improvement (1%). That is mathematically incorrect.It's a one percentage point improvement. Wrong terminology is responsible for 95% of this thread.
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It's _not_ a one percent improvement (1%). That is mathematically incorrect.
It's a one percentage point improvement. Wrong terminology is responsible for 95% of this thread.