Comment on Google Website Optimizer Case Study: Daily Burn, 20%+ ImprovementparentComments−fallentimes17y"I increased my conversion rate by 1%?"It wouldn't be an increase of 1%. It would be an increase of one percentage point OR an increase of 100%.This entire thread could be resolved by acknowledging the differences between percent and percentage points.
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"I increased my conversion rate by 1%?"
It wouldn't be an increase of 1%. It would be an increase of one percentage point OR an increase of 100%.
This entire thread could be resolved by acknowledging the differences between percent and percentage points.