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First impression of the writing room is that it's suffering from classic 'mystery meat' navigation. I think it would be a hard sell to busy clients who hate learning new interfaces.

I'd love to see footage of the user testing on this. I might be wrong but I can imagine many a furrowed brow on initial exposure.

Update - Either I'm really dumb or adding a picture to a post is rather confusing.

I was really expecting a completely stellar UX to be the main selling point. It's a very pretty UX but it's not immediately intuitive. Which leads me to wonder what the main selling point of this actually is. I kind of like the idea of decoupling content from the code that generates the website but that's an abstraction that many will struggle with.

It's not really any worse than what we're currently expecting content authors to work with (Wordpress et al) - but it's not significantly better either. So it lives or dies on the value of the decoupling - which I'm struggling to feel is a big enough win.

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