Don't sell the intangible product, instead try selling the whole package of creating ID cards. It will be a simpler pitch to your customer and for all you know potential customers may start to ask you for the software who already have a established process of creating ID cards but don't have the software capability to support it.
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Don't sell the intangible product, instead try selling the whole package of creating ID cards. It will be a simpler pitch to your customer and for all you know potential customers may start to ask you for the software who already have a established process of creating ID cards but don't have the software capability to support it.