You should take a different approach. Your target audience aren't the decision makers. a. Try to sell the product to the decision makers in that business (school management etc.). Pitch them about saving resources. (employee time) b. If for some reason you still wanna target the employees. Let them use it for a small number of cards (say 5% of what the general average for an employee is) and then make them pay for more. (they will only realise there time and effort saved when the witness it.(Pitching to them isn't really gonna help)