How much value does the application create for end-users?
If you're targeting consumers, they can be very fickle. As we've seen time and again, they easily shell out $5 for a cup of coffee but complain about $1 mobile applications.
If you're targeting businesses, you got a better shot. Demonstrate how much money you're saving a business, and they'll easily buy. But if your product doesn't create a significant amount of value, it'll be hard to change the status quo.
When buying a cup of coffee, I am normally pretty sure that I am going to get a cup of coffee that I will enjoy to a certain extent.
When buying a mobile app, I may be buying myself a waste of time. Which is double loss.
Most, if not all, of the mobile apps I've bought so far either have free Lite companions or come free with an option to unlock all functions via an in-app purchase.
Comments
How much value does the application create for end-users?
If you're targeting consumers, they can be very fickle. As we've seen time and again, they easily shell out $5 for a cup of coffee but complain about $1 mobile applications.
If you're targeting businesses, you got a better shot. Demonstrate how much money you're saving a business, and they'll easily buy. But if your product doesn't create a significant amount of value, it'll be hard to change the status quo.
When buying a cup of coffee, I am normally pretty sure that I am going to get a cup of coffee that I will enjoy to a certain extent.
When buying a mobile app, I may be buying myself a waste of time. Which is double loss.
Most, if not all, of the mobile apps I've bought so far either have free Lite companions or come free with an option to unlock all functions via an in-app purchase.