Comment on How a non-tech, thirty-something with kids started his companyComments−avalaunch12yHit up every piece of press I could possibly get. Started with less known publishers and continued to upgrade by leveraging the previous write-up.Does this work - leveraging previous write-ups to get better press coverage? That would be the most interesting take away for me if it's true.−anonauthor12yAuthor here. It worked for us, but I don't know if it works across the board. We looked for any angle to pitch as an exclusive as well.
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Hit up every piece of press I could possibly get. Started with less known publishers and continued to upgrade by leveraging the previous write-up.
Does this work - leveraging previous write-ups to get better press coverage? That would be the most interesting take away for me if it's true.
Author here. It worked for us, but I don't know if it works across the board. We looked for any angle to pitch as an exclusive as well.