It's targeting people who want to be able to put together a store very simply and quickly (at least that is why I used it). It definitely has a weakness on recurring payments (pretty much the only thing Volusion does better, in my opinion), but other than that it is pretty fantastic in terms of connectability and ease.
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Isn't Shopify mostly targeting people who want to sell multiple items via a shopping cart and/or host their product website at Shopify?
It's targeting people who want to be able to put together a store very simply and quickly (at least that is why I used it). It definitely has a weakness on recurring payments (pretty much the only thing Volusion does better, in my opinion), but other than that it is pretty fantastic in terms of connectability and ease.