He wouldn't be giving away any value, somebody else would be starting a company that happened to pay him for service.
If he wouldn't be giving away value, then how could there be enough margin for said company to survive? The point of white-labeling is to let other people build solutions outside of your core competency, using your system effectively as a commodity.
For someone like cperciva, that would be giving away an awful lot of value to people whose sole contribution would be marketing and extremely high-level software development.
He should hire to fill this gap, not give away his margins to marketing suits.
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If he wouldn't be giving away value, then how could there be enough margin for said company to survive? The point of white-labeling is to let other people build solutions outside of your core competency, using your system effectively as a commodity.
For someone like cperciva, that would be giving away an awful lot of value to people whose sole contribution would be marketing and extremely high-level software development.
He should hire to fill this gap, not give away his margins to marketing suits.