I agree that 'verifying' the reviewer is a great idea. How would you do that? Amazon knows whether or not the reviewer bought the item; the Amazon ecosystem is somewhat closed.
How do those Tripadvisor competitors know who has really stayed in the hotel? How could Yelp do that without drying up the pool of reviewers too much?
I imagine it wouldn't be too difficult to verify a bad review... they hated the experience enough to write about it, I can't imagine scanning a copy of a receipt would be too much additional effort.
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I agree that 'verifying' the reviewer is a great idea. How would you do that? Amazon knows whether or not the reviewer bought the item; the Amazon ecosystem is somewhat closed.
How do those Tripadvisor competitors know who has really stayed in the hotel? How could Yelp do that without drying up the pool of reviewers too much?
I imagine it wouldn't be too difficult to verify a bad review... they hated the experience enough to write about it, I can't imagine scanning a copy of a receipt would be too much additional effort.